Logos, logos, logos – are they really so important and how expensive does a logo need to be?
A logo is the instantly recognisable asset of your business or organisation. It is central to your visual identity and gives meaning to what you do and what you stand for. Together with your brand it’s what generates positive recognition in customers and potential customers and makes them come back to you time and time again. Don’t rush a logo and certainly don’t skimp on it – a well-designed logo will have longevity and be worth its weight in gold.