Irish monks developed the principle of diminuendo which applied diminishing scale to typography on a page.
Adobe founders John Warnock and Chuck Geschke named their company after a creek that ran behind Warnock’s house.
In the early 20s the owner of Château de Crémat allowed Coco Chanel to use their double-C logo for her own brand.
The MTV logo was designed in 1981 by Manhattan Design, a NYC studio known for its edgy, music-industry work