Is leaflet advertising for you? As other forms of advertising have been invented and progressed thanks to the digital age, the humble leaflet has been pushed to one side. But sometimes it’s a good idea to revisit old ideas – they were after all deemed to be the new kid on the block in their time weren’t they? Besides you have to choose the right advertising method for what you do – not one size fits all.
Let’s consider the pros and cons:
GETTING YOUR MESSAGE SEEN: leafleting guarantees your message is seen – if you send out 10k leaflets the likelihood is that most people will pick it up the leaflet up for however many seconds they will see your brand and some details of what you are offering. If an email comes into your inbox that you are not expecting what’s the likely hood you zap it without even glancing at it?
KEEPING YOUR COSTS UNDER CONTROL: when you leaflet drop you know how much you are going to pay for the design, the print and the distribution, there are no hidden costs. AND you get a greater return on your money in terms of enquiries and revenues.
CONTROL OVER YOUR TARGET AUDIENCE: leaflet distribution leaves little to chance, it gives you greater control over where you advertise, making it easier to evaluate how successful the campaign has been.