So there’s unlaminated, gloss lamination, matt lamination, soft touch, spot UV, digital embossing…….where does it stop and what’s it all for?
In the distant past lamination was a way of protecting the surface of a product, today it still continues to do that but it’s gone to the next level and become something of a design choice.
If your printer asks you or recommends a lamination / finish, it’s not to get you to spend more money but rather make sure that the money you have spent on a great design is not wasted. Think about your target audience and what you think it going to make an impact, think also about how you want your brand to be perceived and keep it consistent.
These extra finishes may cost a little more but think about the return on investment which is what advertising, marketing, branding is really about. And don’t forget it’s not just for the big things, even your business card which might be your only item of marketing can be made that little bit more special.