To tax or not to tax – that is the question.
Someone somewhere has the important task of deciding what category a printed document falls into with regards to VAT.
As a rule of thumb most every items like letterheads, business cards, compliment slips, posters are vatable but then leaflets can be or not depending on their size and also whether you can write on them or not ie if there’s a form.
Brochures and booklets can be a nightmare as it largely depends on what the content is – generally academic products are zero vat.
If you would like to spend your summer evenings checking up on this there is a whole document dedicated to print products and VAT available to download from the government website.