Not so long ago potential customers would come to us for a leaflet or business card and ask for something simple, not too complicated and maybe just in a couple of colours – to try to keep costs down.
What’s the point? We’d ask politely – full colour printing is much more economical AND spending a bit more on a professional design will way increase your chances of people taking you seriously and wanting to buy your products or use your services.
It’s hard explaining this without someone thinking we are just trying to get more money out of them – but if you turn it on it’s head everyone’s a winner – if we do a great job with the designs – your business is successful – you then need more marketing collateral to expand even further and we get more work WIN WIN.