In our second week looking at print let’s think about why we should print things.


We now have the technology to print things in mass or in small quantities, and even personalise them. Printed matter has been proven to engage people more – people tend to keep it especially if it’s well produced – in contrast think how easy it is to delete an eshot or PDF?


Printed matter is accessible to everyone and versatile, you can write on it, keep it with you, pass it on, take bits off…..By having something printed with your branding you can quite literally put it in someone’s hands and keep the economy going.
Did you know that together with pulp, paper and publishing, printing forms part of the UK’s fourth largest industry with a turnover of £14.3 billion!